Business Relationship Management Training
Businesses thrive through great relationships with suppliers, customers and many more stakeholders. Understanding and converging different business processes and functions can drive towards collaboration that maximises value for all.
BRM Online Course
There are two available online Business Relationship Management courses:
BUSINESS RELATIONSHIP MANAGEMENT Professional (BRM)
Our introductory level Business Relationship Management course is designed to give you a solid understanding of the topic in order to help you through your career as a business relationship manager. By completing the foundation level course you will be able to demonstrate your competency in various aspects of business relationship management including operating, monitoring, reporting, implementing, planning and evaluation.
Certified Business Relationship Manager (CBRM)
This practitioner course is for the intermediate-to-advanced Business Relationship Manager who already holds the BRMP certification. This course focusses on strategic business relationship management and improving business value.
The 4 CORE BRM DISCIPLINES
There are four core BRM disciplines which form the BRM Role, which provides a link between a provider and a one or more business units.
1. Demand Shaping
Demand Shaping stimulates, surfaces and shapes business demand for provider services, capabilities and products. It ensures that business strategies fully leverage provider capabilities, and that the provider service portfolio and capabilities enable business strategies. Most importantly, Demand Shaping is focused on optimizing the business value realized through provider services, capabilities and products that low value demand is suppressed while higher value demand is stimulated.
Exploring identifies and rationalizes demand. Business Relationship Management helps sense business and technology trends to facilitate discovery and demand identification. Exploring is an iterative and ongoing process that facilitates the review of new business, industry and technology insights with potential to create value for the business environment. The key benefit of this discipline is the identification of business value initiatives that will become part of the provider portfolio of services, capabilities and products.
Servicing coordinates resources, manages Business Partner expectations, and integrates activities in accordance with the business partner-provider partnership. It ensures that business partner-provider engagement translates demand into effective supply requirements. Servicing facilitates business strategy, Business Capability Roadmapping, portfolio and program management.
4. Value Harvesting
Value Harvesting ensures success of business change initiatives that result from the exploring and servicing engagements. Value harvesting includes activities to track and review performance, identify ways to increase the business value from business-provider initiatives and services, and initiates feedback that triggers continuous improvement cycles. This process provides stakeholders with insights into the results of business change and initiatives.
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